Cheaper software for designers

Altium is serving notice that the old way of approaching electronics design needs to change for good.

And the company is backing this with changes to how it prices its solutions, changes which remove a key barrier to designers and their organisations being able to design the new wave of intelligent, connected electronic products.

"Electronics designers and their organisations must answer one question: what makes me so special? This is the cruicial question for everyone seeking more than just survival this recession," said Emma Lo Russo, president of Altium.

"What we're announcing today is a way forward for all those electronics designers seeking to harness the greater opportunities in this increasingly global environment.

By permanently reducing the price of our solutions, the company is allowing designers access to everything they need to make their design concepts commercial.

This will help users plug into a continuous stream of new devices, technologies and developments.

This holistic approach allows designers the freedom to discover and explore how and which new features and functionality are added to their end product.

The company is opening up this holistic approach to any designer in the world, with a low-cost entry to its electronics design solution.

The company has also dramatically reduced the price of its desktop NanoBoard NB2, its reconfigurable development platform.

Full details of the reductions can be found at www.altium.com.