Brand protection using NFC

By Amit Sethi, Technical Marketing Manager – NFC/RFID
Monday, 27 April, 2020 | Supplied by: STMicroelectronics Pty Ltd

Brand protection using NFC

Counterfeiting is on the rise, with the global counterfeit market now worth in excess of $500 billion. And the problem is only growing, with a never-ending list of goods like drugs, clothes, cosmetics, luxury items, toys, collectables and wine susceptible to this brand of fraud. This costs companies revenue, negatively impacts their reputation and can also be dangerous for public health.

The good news is that embedded NFC tags authenticate a product, help checking its origin and promote the relationship between a brand and its consumers. It is possible to guarantee the integrity of the product and authenticate their origin. As each tag features a unique identifier (UID), it can also store information for quick and accurate product authentication. One can easily verify the genuineness of the product with the tap of a smartphone.

At any time, from factory to the consumer, each step of the supply chain represents a potential point of entry for counterfeit and grey market goods. NFC tags ensure the provenance and the precise visibility of the product’s journey throughout the supply chain. You can also add the additional information into the NFC tag throughout its journey, for even greater accuracy. Tamper-proof NFC labels also detect whether a product has been interfered with or opened prior to sale. If the tag has been damaged the chip stops working, thereby making transfer impossible.

Besides fighting against counterfeiting, NFC can offer a much-improved customer experience and enhanced customer relationship. The customer can read additional product information with their NFC smartphone, order complementary items, visit the company’s website, receive special offers and enjoy additional benefits. Companies can enhance their level of customer engagement which, in turn, can positively influence their revenue and the brand’s reputation.

STMicroelectronics’ ST25 NFC tag with TruST25 digital signature makes it possible to catch counterfeit tags or clones, increasing trust all along the supply chain. The TruST25 digital signature is an enabler for confidence throughout the entire supply chain, providing an intrinsically secure means of product identification from silicon manufacturer to end customer. In addition to the supply chain, TruST25 digital signatures can also be used to track objects as they move through their journey to help streamline delivery management systems.

Developers and companies looking to protect supply chains or bring trust to their goods’ journey can find more information at www.st.com/st25.

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