RS online for Aus
RS Components says its Internet Trading Channel (ITC) is now live in Australia and New Zealand.
The launch is part of a phased rollout of 50+ new country specific websites reflecting the company's commitment to the Internet as a global channel for business.
A trading team responsible for the Australasian region is based in Singapore from where it controls the appearance, behaviour and promotions on all the local language web interfaces.
Because of the centrally managed, modular way the sites have been designed by the global ecommerce team, each looks and navigates in the same way for consistency of branding and customer interface but on closer examination, the language, currency and product range is specific to each country.
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