Bluetooth is here to stay

Tuesday, 18 December, 2001

Cahners In-Stat predicts that shipments of Bluetooth chips will push 13 million this year, and reach 750 million by 2005. Excellent shipment results for this year, the firm says, will help further cement the fact that Bluetooth is here to stay.

While the UK firm Micrologic Research is standing by its original forecast published in August 2000 of 5 million Bluetooth chips sold by 2001, it is now projecting 1.5 billion units will be sold by 2005. In the interim, the firm predicts that 25 million chips will be sold in 2002 and 181 million in 2003.

By all accounts, Bluetooth chip sales have been outselling the more expensive wireless LAN chipset 2 to 1, according to Cahners. "Once people are educated on the benefits, demand will rise", says Joyce Putscher, analyst with In-Stat. "The challenge lies in getting the message across, and being able to educate the general public correctly in a variety of ways and channels."

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