Cable and connector provider Lapp launches in Australia

Lapp, a family-owned provider of cable and connector systems and integrated electrical and automation engineering solutions, is establishing a fully fledged subsidiary in Australia.

Headquartered at a 3100 m² premises at Eastern Creek, Sydney, Lapp Australia will meet demand nationally for technologies used in future-focused areas of industry, such as automation, robotics, energy management, data distribution and intelligent manufacturing, buildings, infrastructure and process engineering.

Lapp Australia General Manager Simon Pullinger said the new facility, opened on 1 February, will bring new levels of service and choice to the Australian market, offering strong inventory of over 1000 product lines onshore as well as direct access to more than 40,000 standard items from Lapp’s global ranges.

“We are offering a one-stop shop for highly integrated, efficient and reliable systems which comply with the leading Australian, European and American compliance and quality standards, which are among the most demanding in the world,” Pullinger said.

“In addition to major Lapp brands of product — such as OLFLEX, UNITRONIC, HITRONIC, SKINTOP, SILVIN, EPIC, FLEXIMARK and ETHERLINE — Lapp Australia will focus strongly on world-class total solutions incorporating highly compatible components from the one source. This integrated approach will save customers time and money when assembling optimum solutions to their particular needs, while ensuring proven reliability in service.”

Lapp Australia will work in close cooperation with its established key local Lapp distribution partner in Australia, Treotham Automation, which brings its local expertise. Lapp Australia will also extend its strong association with ECS New Zealand, a family-owned business that has been a Lapp distributor for more than 30 years.

ECS Investments is a 50% shareholder in the new Lapp Australia business, with the other 50% owned by Lapp Holding Asia. The existing online Lapp Express website will continue to expand in both countries, complementing the new strengths delivered by Lapp Australia.

Pullinger said the Eastern Creek facility provides a strong base for engineering, technical and product support staff, operating in a technology and distribution environment modelled on Lapp’s global facilities supplying more than 100 countries worldwide. These facilities provide fully tailored solutions, service and product backup that are easily accessible to engineers, designers and specifiers.

Top image caption: The new Australian HQ of Lapp at Eastern Creek in Sydney. L-R: Rod Calderon – Marketing & Office Manager, Indy Saggu – Customer Service Executive, Simon Pullinger – General Manager and Michael De Leon – Warehouse Supervisor.