AMD named fastest-growing semiconductor brand of 2022

AMD has been named the fastest-growing semiconductor brand of 2022, according to the latest report by brand valuation consultancy Brand Finance. The brand has seen an impressive growth of 122% over the past year to US$6.1 billion, up from US$2.7 billion in 2021.

Every year, Brand Finance puts 5000 of the biggest brands to the test and publishes nearly 100 reports, ranking brands across all sectors and countries. For the first time, the world’s top 20 most valuable and strongest semiconductor brands are included in a separate industry ranking: the Brand Finance Semiconductors 20 2022.

AMD has seen the highest rate of growth among the world’s top 20 semiconductor brands included in the ranking, more than doubling in brand value in just a year. When considering a broader two-year timeframe, AMD’s brand value has increased by 318%. This growth can be attributed to the company’s leadership in high-performance products powering cloud services, data centres, PCs and game consoles, according to Brand Finance.

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The Chair and CEO of AMD, Dr Lisa Su, has also been recognised in the Brand Finance Brand Guardianship Index 2022 as the highest-ranked woman, claiming 10th place overall. The Index ranks the world’s top 250 chief executives according to how well they manage and grow their company’s brand, as informed by a survey of over 1000 market analysts and journalists. Dr Su’s leadership of a tech company is something of a rarity, with only five female CEOs in the top 100.

Although AMD has seen the highest rate of growth among the top 20 semiconductor brands included in the ranking, Intel ranks as the industry’s most valuable brand globally, with a brand value of US$25.6 billion. The brand has recorded a drop in value of 20% since last year due to market share losses to competitors and other setbacks induced by the pandemic; however, the company’s recently released 12th generation processor series Alder Lake, which aims to achieve better performance for high-intensity tasks such as gaming and video editing, should prevent further erosion in market share going forward.

Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance. Although Intel is the industry’s most valuable brand, fellow American brand NVIDIA is the strongest semiconductor brand in the world with a Brand Strength Index (BSI) score of 83.6 out of 100. As an expert in the field of AI chips and graphics, NVIDIA has forecasted a boost in revenue after Facebook’s rebrand to Meta with the aim of supporting applications by creating a virtual reality metaverse.

To view the full report, click here.

Top image credit: ©stock.adobe.com/au/photon_photo

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