Embedded agreement

Kontron has announced a joint marketing activity with Advantech and Adlink to promote the ETXexpress product brand to the embedded market.

The two companies already jointly support the COM standard ETX. This is the first cooperation on such a scale for Kontron and Adlink.

The cooperation covers combined brand marketing, shared use of trade names, and ensures ETXexpress branded products follow the defined standard. Kontron introduced the new module standard with Intel in November 2003, with a group working on the standard development and definition that included PICMG integration as well.

Kontron is looking for more market leaders to validate, collaborate and manufacture ETXexpress solutions, creating wider market acceptance and faster market penetration and growth.

As part of the initiative, Adlink will team up with Kontron and fully support the ETXexpress product range.